Wrapping labelsA Common Ally of Bottles in the Beverage Industry.
Wrap-around or wrapping labels are packaging films used to label plastic and glass bottles, cans or other packaging. They are printed on white or transparent film. The thickness of the white film is most often 38my, while the transparent film is 35my.
Wrapping labels can be printed in different colours and patterns, and are supplied in rolls or as a single label. While they are being printed on, adhesive with which the labels attach to the packaging is also applied.
Where are they most commonly used?
This type of label is used in different branches of industry, according to types of packaging, and is most often represented in:
- beverage industry,
- food industry.
White OPP (Oriented Polypropylene) material for wrapping labels. It is characterized by strength, wear and moisture resistance, and low thickness. Most of the world-famous juice and soft drink brands use white OPP material for their labels. The thickness of the white film is most often 38my.
Transparent OPP (Oriented Polypropylene) material is most often 35my thick, very sturdy and wear resistant. Due to its transparency, the label is closely related to the product and together they make a visually attractive impression of the product. It is most often used for bottled water and juice labels.
This is an opaque film with a metallized surface layer. Due to the silver glossy effect, there are wide possibilities for making an attractive design. It is most commonly used for beer labels and other products in the beverage industry. Metallized OPP material can be printed in a variety of colours and patterns, making it very flexible and attractive for marketing purposes.